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B To B Development:
Sales Incentives
H/R Programs
1)Employee Performance
2)Employee Recognition
(Years Of Service)
3)Health & Wellness
4)Safety Programs

B To B Programs
1)Channel Incentives
2)Sales Incentives

B To C Programs
1)Brand Loyalty


3 Tips for Implementing a Successful Sales Incentive Program

A carefully planned sales incentive program can play a pivotal role in achieving your company’s objectives by driving sales and increasing the productivity of your sales team. The trick is to design the program so it produces employee behaviors that result in an increase of revenue for your business. Keep the following three tips in mind when implementing a rewards program for your salespeople.

Offer Short-Term Sales Incentive Awards

Because of a phenomenon known as temporal discounting, the promise of a large future award has less value in people’s minds than smaller awards promised in the near future. This means your incentive program will likely achieve the greatest results if it is structured to present awards with lower monetary value more frequently, rather than offering fewer long-term awards with a higher value.

For example, if you structure your sales incentive program to reward employees with monthly or bimonthly awards for achieving a series of smaller goals, it will have a greater impact than rewarding only one or two employees with a larger prize 12 months from now. Your incentive rewards budget stays the same, but provides a much greater impact in the minds of your salespeople.

Offer Tangible Rewards that Really Motivate

When initiating an incentive program for your organization, it’s important to choose prizes that actually motivate your sales team to accomplish the objectives and goals of the program. Offering a variety of high-quality prizes to meet the individual interests and tastes of all members of your sales team has the highest motivational value. Non-cash awards that employees desire but would probably not buy on their own are great motivators.

Maintain Employee Interest and Engagement

There are all sorts of ways to keep your sales incentive program fresh and engaging, such as:

  • Offer different levels of competition and prizes
  • Break the program up into smaller stages
  • Encourage struggling salespeople with secondary incentives
  • Send out reminders and teasers to maintain employee momentum
  • Keep your sales team regularly informed of their progress

If your business objectives require a long-term incentive program, breaking up the program into a number of stages will help keep the goals of the program fresh in everyone’s mind. The end result will be the same, but allowing your salespeople to advance to the next level upon completion of smaller goals will keep the program fun and engaging for everyone involved.

An effective sales incentive program benefits both the company and your sales team. Your salespeople receive recognition and rewards for their hard work, while you receive the benefits of increased company revenue. Agenda Promotions can help you design a highly effective sales incentive program that meets the needs of your business.


Contact Sales
Ken McNally @ 951-775-1338

Why merchandise rewards work better than cash

When choosing a recognition program for your organization, merchandise rewards are proven to be more motivational than cash, especially with newer employees. Studies show that recognition rewards programs offering non-cash awards lead to higher employee performance and engagement. Here are four reasons why:

1. Merchandise rewards get employees’ families involved in the motivational process.

When an employee announces to his family that he’s working towards winning an amazing item the whole family can benefit from, he’s likely to receive more support and motivation at home than he would with a cash reward. Family members are quick to get on-board with a recognition program that could potentially earn them a new product they all want. This helps employees stay motivated and committed to the program.

2. Merchandise rewards have Trophy Value.

Merchandise rewards are more memorable than cash because they create a long-term reminder of the employee’s accomplishment. Let’s face it, most people end up spending a cash reward on bills or practical items they need. A year from now, an employee who receives a cash reward probably won’t even remember how it was spent. In contrast, a merchandise reward (e.g. TV, computer, etc.) has far more “trophy value” because a year from now, the employee still has a tangible reminder of the achievement.

3. Merchandise rewards are perceived as gifts, rather than compensation.

It’s often hard to motivate employees with a cash reward because cash is generally perceived more as compensation than a one-time recognition award. As mentioned earlier, cash rewards are usually spent on bills, necessities or deposited into savings. A recognition program based on cash incentives can backfire because employees may expect to receive the extra cash again the following year. This happens because they consider the cash award to be part of their overall compensation package, rather than its intended purposes as an achievement award.

4. Merchandise rewards allow employees to indulge in luxury items.

Non-cash rewards allow employees to feel good about choosing exciting luxury items they normally couldn’t justify buying for themselves. When cash is used to reward employees for their achievements, they often feel too guilty to spend it on something they really want because there are always bills to pay and mouths to feed. Merchandise rewards take the guilt out of the equation. Employees have no choice but to enjoy picking out a luxury item they wouldn’t otherwise purchase.

Merchandise recognition programs provide employees with the opportunity to celebrate their achievements by indulging in something they truly desire. The right rewards program is a win-win for both the employer and employee.

Our Competitive Advantage

Agenda offers the most innovative, easy-to-use and effective solution. Our reward programs includes the following:
•Millions of award options to reward your employees including customize awards.
•Digital Rewards. Collegiate, Pro & Military Logo Products that others do not carry.
•5-7 day award delivery
•Free Shipping
•No hidden charges—free program customization, free set-up and free administration
•Low rates—Typically our prices are 30% to 50% below our national warehouse-based competitors