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B To C Development:
Brand Loyalty Incentives
H/R Programs
1)Employee Performance
2)Employee Recognition
(Years Of Service)
3)Health & Wellness
4)Safety Programs

B To B Programs
1)Channel Incentives
2)Sales Incentives

B To C Programs
1)Brand Loyalty


Brand Loyalty Incentive Programs Explained

A brand loyalty incentive program is basically a structured marketing effort that motivates existing and future customers to continue purchasing certain products in order to earn appealing merchandise rewards. To make the program successful, it’s important to partner with a third-party rewards provider offering merchandise that reflect the interests and needs of your targeted customers.

That’s where Agenda Promotions comes in. Through extensive research and experience, we are able to offer merchandise rewards that appeal to your specific customers, encouraging them to remain loyal to your brand. To gain a broader appeal, we also offer desirable merchandise for everyone, in addition to products that are geared toward specific demographics.

Reasons to Implement a Brand Loyalty Incentive Program

A rewards program for customers who regularly purchase your goods or services can benefit your business in a number of ways, including:

  • Repeat purchases of the same products can create loyalty to your brand.
  • Earning rewards for buying your products increases the customers’ perceived value of your brand.
  • Satisfied customers stay with your products or services longer, becoming long-term customers.
  • Repeat customers who trust your brand become less sensitive to price.
  • Happy repeat customers have an overall better attitude towards your brand.

Implementing a brand loyalty incentive program will influence the way your customers shop. By offering high-value rewards, you encourage customers to continue purchasing your products or services in order to continue earning rewards.

Remember, before you can initiate a truly successful program, you must understand your target demographic so you can provide reward items that are appealing enough to lead to customer redemption. Let Agenda Promotions assist you in designing a brand loyalty incentive program that is right for your business, as well as your customers. Give us a call at 951-775-1338 to get started today.


Contact Sales
Ken McNally @ 951-775-1338

Why merchandise rewards work better than cash

When choosing a recognition program for your organization, merchandise rewards are proven to be more motivational than cash, especially with newer employees. Studies show that recognition rewards programs offering non-cash awards lead to higher employee performance and engagement. Here are four reasons why:

1. Merchandise rewards get employees’ families involved in the motivational process.

When an employee announces to his family that he’s working towards winning an amazing item the whole family can benefit from, he’s likely to receive more support and motivation at home than he would with a cash reward. Family members are quick to get on-board with a recognition program that could potentially earn them a new product they all want. This helps employees stay motivated and committed to the program.

2. Merchandise rewards have Trophy Value.

Merchandise rewards are more memorable than cash because they create a long-term reminder of the employee’s accomplishment. Let’s face it, most people end up spending a cash reward on bills or practical items they need. A year from now, an employee who receives a cash reward probably won’t even remember how it was spent. In contrast, a merchandise reward (e.g. TV, computer, etc.) has far more “trophy value” because a year from now, the employee still has a tangible reminder of the achievement.

3. Merchandise rewards are perceived as gifts, rather than compensation.

It’s often hard to motivate employees with a cash reward because cash is generally perceived more as compensation than a one-time recognition award. As mentioned earlier, cash rewards are usually spent on bills, necessities or deposited into savings. A recognition program based on cash incentives can backfire because employees may expect to receive the extra cash again the following year. This happens because they consider the cash award to be part of their overall compensation package, rather than its intended purposes as an achievement award.

4. Merchandise rewards allow employees to indulge in luxury items.

Non-cash rewards allow employees to feel good about choosing exciting luxury items they normally couldn’t justify buying for themselves. When cash is used to reward employees for their achievements, they often feel too guilty to spend it on something they really want because there are always bills to pay and mouths to feed. Merchandise rewards take the guilt out of the equation. Employees have no choice but to enjoy picking out a luxury item they wouldn’t otherwise purchase.

Merchandise recognition programs provide employees with the opportunity to celebrate their achievements by indulging in something they truly desire. The right rewards program is a win-win for both the employer and employee.

Our Competitive Advantage

Agenda offers the most innovative, easy-to-use and effective solution. Our reward programs includes the following:
•Millions of award options to reward your employees including customize awards.
•Digital Rewards. Collegiate, Pro & Military Logo Products that others do not carry.
•5-7 day award delivery
•Free Shipping
•No hidden charges—free program customization, free set-up and free administration
•Low rates—Typically our prices are 30% to 50% below our national warehouse-based competitors